AGRIBYAHE

Damires Hills in Janiuay. Photo by Bombette Marin
Damires Hills in Janiuay. Photo by Bombette Marin

The Provincial Culture, Arts, History and Tourism Office of the Iloilo Provincial Government with the Department of Tourism Regional VI Office, DTI and Robinsons Iloilo will celebrate its first AGRIBYAHE event on December 5-8, 2017 at the event center of Robinsons Jaro. The event with an exhibition programme is supported by BUGANA a showcase of backyard industries in the province of Iloilo.

AGRIBYAHE is a unique,-specialized rural tourism exhibition event that is designed to be a meeting platform between agri-entrepreneurs and tour operators, to see this new business concept relationship established resultingto the development of rural tourism products – brands and networks.

AGRIBIYAHE. Orchard Valley in Pavia. Photo by Bombette Marin
AGRIBIYAHE. Orchard Valley in Pavia. Photo by Bombette Marin

The aim of AGRIBYAHE is to discover the role Farmtourism plays in sustaining tourism and agriculture in the province of Iloilo, and the factors impacting on its further development. The event also aims to provide the much needed exposure of local farmers to domestic buyers. It will also develop and strengthen the entrepreneurial spirit among farmers and most especially, promote Farm Tourism in the province.

Tourism in rural Iloilo is growing because economic developers are gradually embracing tourism and cottage industries as viable means for diversifying their investment and increasing wealth of farmers and farm communities.

Rural farms are becoming attractive tourist destinations also because more visitors are interested for “simpler” time. Visitors want to escape the hustle of city life and connect with natural and cultural heritage and enjoy a richer and authentic leisure experience. They want to learn, connect with genuine people engaged in a rural or agricultural lifestyle.

Orchard Valley in Pavia. Photo by Bombette Marin
Orchard Valley in Pavia. Photo by Bombette Marin

Many of us have a farm somewhere on our family tree. Maybe our parents were raised on a farm, or we have fond memories of spending summers on our grandparents’ farms. Agritourism rekindles the positive emotions from these family visits.

People want a new experience – an escape from the stress of early mornings and late afternoon traffic jams andtiring daily routine workload. Still many would be interested to enjoy a drive to rural Iloilo and spend the day visiting farms that can offer wonderful unique experiences, especially in these times.

Balboa Farm in Barotac Viejo. AGRIBIYAHE. Orchard Valley in Pavia. Photo by Bombette Marin
Balboa Farm in Barotac Viejo. AGRIBIYAHE. Orchard Valley in Pavia. Photo by Bombette Marin

Picking your own vegetables or fruits in season in a beautiful field, harvesting eggs, a carabao-driven cart ride probably or feeding the goats and doves are just a few of the fun and fabulous activities waiting for you.

Farmtourism is not only an educational endeavour; it also generates farm profitability by drawing in tourists from all over. Farmtourism is all about generating farm profitability in innovative ways.

For more information, please contact the Provincial Culture, Arts, History and Tourism Office at (033) 3384910.