Iloilo is a lot more than old churches, food, and pretty Ilonggas. It is now a hotbed of creative fashion talents with beautiful traditional, yet still fashionable collections to offer.
One of the most famous Ilonggo fashion names is PJ Arañador. His atelier in Iloilo might be unknown to many, but his catwalk definitely says ‘Paris,’ with soft colours and patterns that are bold, eclectic, playful and wearable pieces that had embroidered his name among the top fashion elite in the country. He has managed to remain fresh and contemporary. His bold and colourful prints gave luxury fashion a new dress code that everyone wanted to follow.
His complex constructions, beautiful mixture of fabrics and his unique approach to the definition of ‘wearable’ is Arañador’s main selling point, making him a natural standout.
To many in the fashion design industry, he has become a fashion phenomenon with more than 30 years of experience.
Started and was known be the first International Lifestyle Designer of the Philippines, Arañdor was raved for his home, fashion and industrial designs, product development, space planning and brand image building. He has worked in countries like Africa, India, China, Australia, Colombia, the Caribbean, Europe, South and North America, Asia and the Middle East for his design-led crafts. He also expanded his range to include a swimwear line and fashion for everybody.
Arañador was also the co-founder of the Fashion and Design Council of the Philippines. He was consultant on image branding of Philippine Airlines and has worked as a designer for Gifts France in Paris as well as in many top stores and importers around the world including Neiman Marcus, Macy’s, Target and Bloomingdales in the United States. He apprenticed for Italian designer Paola Navone, designer for Casa Armani.
Arañador also worked as a consultant to Artesanías de Colombia which mentored designers and developed its brand image called “Casa Colombiana” and for Prom Peru in Lima through the Ministerio de Comercio Exterior y Turismo where he developed Peru Home. His collaborative works in these countries were featured in South American edition of Architectural Digest.
He also worked as an exhibit curator of Philippine and foreign trade shows in Paris, Milan,
London, New York City, Frankfurt, Shanghai, among others and was the Design Director of the National Center for Design and Product Development and the Export Promotions Council for Handicrafts, Ministry of Textiles for the Government of India.
As one of the leading social design entrepreneurs of the country, Arañador is well-known for his community based projects towards the preservation and advancement of indigenous materials and its traditional techniques with green technology are innovative. Because of this, he was honored with an Anvil Awards for his Project Zero in Manila and Communications and Social Awards in Singapore and London.
Arañador is the founder of International Fashion Academy specific to Homeland Industries and On-Line Networks ( i- FASHION). He is the owner of a resort lifestyle brand NAUTILUS, a local apothecary wellness retailer and a heritage restaurant, WAWA in Jaro, Iloilo City.
Arañador was one of the featured fashion designers during the closing ceremony fashion show of the 10th Fiber Fashion Fair at SM City Iloilo last month. He joined fellow Ilonggo designers John Montinola, Sidney Eculla and Jun-G Candelario for Habol Ilonggo in showcasing for the first time in Iloilo after the very successful fashion show in Sidney and Canberra in Australia a month ago.
The event annually organized by the Provincial Culture, Arts, History and Tourism, DOT VI and SM City Iloilo will open on August 21-25 with daily evening fashion shows scheduled at 6 and 7 p.m. The 10th Fiber Fashion Fair is also brought to you by the BS Fashion Design and Merchandising students of ISAT University, John Montinola, IMG – Iloilo Models Guild, ISAT-University, Municipalities of Miagao, Oton, Igbaras, Duenas and Badiangan, DTI, RCLS Audio System and the Daily Guardian.