The Department of Tourism (DOT) Region VI will be focusing on marketing projects for the fourth quarter of 2014.
DOT-6 Regional Director Helen Catalbas said that on September 23 to October 2 Singapore Airlines will be sponsoring her trip to Europe, to United Kingdom, Germany, France, and the Netherlands to participate in the Singapore Airlines Delegation to promote Western Visayas with Boracay as the flagship destination.
On the first week of October, there is the World Tourism Market in London, one of the biggest tourism markets, and the Municipality of Malay, together with DOT-6, private sector and travel tours, Discovery Shores in Boracay will be participating there to position Western Visayas in the world market.
“On the second week of November, there is the Cruise Shipping Asia, a convention and exhibition in Hong Kong, wherein the province of Aklan as well as Philippine Ports Authority (PPA) and DOT and travel agents, travel operators, will be going there again to sell the ports of Western Visayas, mainly Boracay ports or Caticlan ports, and Iloilo ports and Northern Iloilo,” she said.
Catalbas said that these are for the smaller boats that will be engaged in exhibition, not only cruises that will last for a few hours but exhibitions as forms of cruise wherein tourists will not only pay for out in a destination but overnight or even longer either in boat or tourist facility offshore.
“We hope we may sell international events that we will be participating for the remaining months of the year, we will have a brighter prospect next year by then,” Catalbas said.
“Western Visayas Business Mission in Singapore and Malaysia which we had on July 7-12 target returns on investments three weeks after the condition of the trip, with the province of Guimaras, municipality of Malay, province of Negros Occidental and the province of Capiz, in their behalf and through the private sector and of course, Iloilo City, we’re able to engage 42 tour operators and travel agents in Singapore and 49 travel agents in Malaysia,” Catalbas stated.
On this date there had been around 100 contracts signed between the private sector of Western Visayas and travel agents from Singapore and Malaysia. IMT