The Department of Tourism (DOT) has come up with a three-year marketing plan that aims to make Iloilo City as the premier Meetings, Incentives, Conferences/Conventions and Exhibitions (MICE) destination in the Philippines.
The Iloilo MICE Situationer and Marketing Plan was presented by DOT Undersecretary Arturo Boncato Jr. to tourism stakeholders in the city at Richmonde Hotel in Mandurriao district on Tuesday, Feb. 12.
DOT-6 Director Atty. Helen J. Catalbas said the city is a “perfect destination for business and leisure” because of its “enhanced connectivity, growing number of facilities and amenities, and inherent tourism products and services.”
She noted that the number of MICE-related activities in the city continued to increase since the latter hosted some meetings of the Asia Pacific Economic Cooperation (APEC) Summit in 2015 and the Association of Southeast Asian Nations (ASEAN) in 2017.
Catalbas said they wanted their partners in the tourism industry to be ready for the demands that may occur.
“Our benchmark should be at par with international standards. Our partners should upgrade, improve and develop their services and tourism products because sooner than later, Iloilo City is the next big thing in the MICE industry.”
Senator Franklin Drilon, who was present during the presentation, believed that the city can “make its mark” in MICE tourism as it has the Iloilo Convention Center (ICC), hotels, and restaurants, among others.
“Tourism is an engine of growth of the economy. The potential of Iloilo cannot be underestimated,” he stressed.
The presentation was followed by a Basic MICE Training conducted by the Philippine Association of Conventions and Event Organizers and Suppliers (PACEOS).IMT