Iloilo City on track to becoming ‘PH’s next top MICE destination’

Iloilo Convention Center (Photo by Robbie Robles)

Iloilo City is on its way to becoming the “next top MICE (meeting, incentives, conventions, exhibitions) destination in the country,” according to lawyer Helen J. Catalbas, Department of Tourism (DOT-6) director.

“The city is growing in terms of tourism facilities, attractions and connectivity to other regions of the country,” Catalbas said.

“MICE organizers are attracted to the variety of activities Iloilo City can offer to their delegates- from natural and cultural attractions, to scenic view and delectable cuisines that you can only experience in the ‘City of Firsts’,” she continued.

The city is home to the Iloilo Convention Center and various other tourism establishments with function rooms that can accommodate international and national events.

Presently, there are 65 accommodation establishments in the metropolis. Forty of these establishments are DOT-accredited.

The DOT-6 is expecting 11 more accomodation establishments to open in Iloilo City in the next five years.

Catalbas said the city’s strong infrastructure and institutional support from various sectors made it an ideal site for investment.

On Jan. 9 to 11, the Tourism Promotions Board (TPB) Marketing and Promotions Team went to the city for a Tourism MICE Facilities and Products Validation.

TPB inspected several MICE facilities in the city and visited tourism attractions that will be possibly included in the pre and post conference tours.

“These MICE activities also open various opportunities for neighboring provinces such as Guimaras, Antique, and Capiz to showcase their tourism products and attractions considering their proximity to Iloilo and air connectivity to major hubs in the country,” Catalbas said.IMT