PTO promotes Iloilo as ‘multi-faceted tourism destination’

The province of Iloilo is stepping up its efforts to attract more tourists this year.

Provincial Tourism Office (PTO) head Bombette Marin, during a forum conducted by the Department of Tourism (DOT-6), said they would “aggressively promote” Iloilo as a “multi-faceted tourism destination.”

According to him, the province has plenty of tourism products to offer to tourists.

The province is composed of five districts and each of them, Marin said, has its own “unique tourist attractions.”

Iloilo’s First District is being promoted as a heritage destination, Second district as an eco-cultural destination, Third District as an eco-agricultural destination, Fourth District as an eco-historical destination, and Fifth District as a resort destination.

This year, PTO is targeting to attract 350 thousand tourists.

Marin said the tourist arrival target for 2019 is “achievable.”

He assured that the province has enough accommodation establishments for visitors especially this summer vacation.

In 2018, the province welcomed 335, 779 tourists, higher by 8.01 percent than 2017’s 310, 878 visitors, data from PTO showed.

Meanwhile, the DOT-6, together with Office of Tourism Development Planning, Research and Information Management (OTDPRIM), organized the Accommodation Establishment/Tourism Enterprise (AE/TE) Forum for the provinces of Iloilo and Negros Occidental and cities of Iloilo and Bacolod on March 5 and 7, 2019.

The forum was participated in by 60 Local Government Unit officials and staff from accommodation establishments of the City and Province of Iloilo and 75 participants from the Province of Negros Occidental and Bacolod City.

It aimed at enhancing the participants’ understanding in measuring their performance as a tourism business enterprise, the importance of data compilation in local level and the implementation of the Basic Statistical System.

Ryan R. Carlos, Senior Tourism Operations Officer of DOT-OTDPRIM, discussed how to measure the success of local tourism establishments and conducted a workshop on recommended recording templates for establishments.

DOT-6 Regional Director Atty. Helen J. Catalbas stressed that the proper and correct data gathering and reporting of each establishment plays a major role in determining the direction of our tourism industry.

“Regardless of the programs implemented by the government, if the establishments will not cooperate, the tourism industry in the region will not go far,” she said.

“No matter how small our contribution may seem, it is vital for the growth and development of our country and people,” she added.IMT


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